The Snowball SEO Blog

Check out our blog for useful articles on online marketing.

Is Search Engine Optimization Ruining Search?

Friday, February 11th, 2011

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Friday, February 11th, 2011

Why The Best Content Doesn’t Always Rank First

Monday, May 31st, 2010

One common misconception about SEO is that if I just publish the highest quality page about a topic then I will rank on the first page of Google. Unfortunately this is often not the case at all. You have probably seen examples of a page with inferior content ranking above content that is better. One [...]

5 Steps For Starting SEO For Your Business

Monday, May 24th, 2010

1. Research the top keywords for your business

To drive more qualified traffic to your site, you will need to know the most important keywords your customers are searching for in search engines. Using Google’s free keyword tool, you can find out the estimated volume of searches for a specific keyword phrase [...]

Which Businesses Can Benefit From Online Marketing

Saturday, August 1st, 2009

If your customers are likely to go on the web to search for information, then your business can benefit from online marketing.
If your customers are likely to go on the web to search for information, then your business can benefit from online marketing that focuses on attracting new leads to your website and nurturing those [...]

10+ Reasons Why Every Business Should Blog

Saturday, August 1st, 2009

1. Having a blog helps you create more content on your site, which often leads to more pages showing up in Google search results.
2. Every new blog post is a potential source for inbound links to your site.
3. Blogs give you a platform to speak directly to your customer.
4. Blogs are a place to publish [...]