Turn Your Website Into A Lead Generation Machine
Your site will be more than an online brochure. With contact forms and a blog(optional) it will be an interactive hub for your online marketing.
Rank Higher In Google
Your site will be optimized for search engines so you will be easier to find online when potential customers search for your product or service online.
Track Your Online Traffic
Each site is set up with Google Analytics so you can track the number of visitors and where they are coming from.
Get Up and Running for $299
A web designer may quote you $1000-$2500 for a new website because they are creating the site from scratch but we use pre-designed templates that will cut your costs significantly (Limited Time Offer).
Unlimited Email Support
We’re happy to answer as many questions as you want via email. We also show you how you can easily make content changes yourself to update your site information.
View Demo Sites
Email charles@snowballseo.com to get started or for any questions.
Basic Website Package Features
-Professional website up and running within days
-Search engine friendly site design
-Many high-quality designs to choose from
-Initial data entry of your small business information
-Google Analytics installed so you can track your site traffic
-Contact forms installed
-Blog installed
-Instruction on how to easily update your site yourself
-Free hosting for 1 year (a $75 value)
-Free domain registration for 1 year (a $10 value)
-Unlimited support questions via email
Approximately $2,000 value for $299.
To get started email me a good time to meet at charles@snowballseo.com.
“Charles Sipe of Snowball SEO worked with Dream Dinners on implementation of a new social marketing strategy, providing extensive research and an inventory of relevant keywords, then recommending the best ways to integrate those findings into our web content and meta descriptions. We learned a great deal and are well on our way to experiencing success.”
The major factors that influences whether your site will rank highly in Google for your desired keywords can be broken down into two categories, on-page factors and off-page factors.
On-Page Factors
On-page factors consist of keyword optimization of the metadata and the content. After you have determined a good keyword to target, you want to include it in the title of your page, the meta description, in the first sentence of the article, and scattered throughout the article. Google “spiders” will recognize the frequency of the keywords and determine that the page must be about said keywords.
Off-Page Factors
Off-page factors are the links from other relevant and reputable sites. Getting links is difficult but are an extremely valuable factor in your Google rankings because Google considers links as votes for your sites. A page that has lots of incoming links must be good, according to search engine logic, and therefore ranks higher than a equally good web page with fewer quality links.
I recently set up a new website for Champion Arms, a shooting range and gun store in Kent, Washington. Their previous site was completely in flash, which typically ranks poorly in Google because Google’s spiders can not see flash.
For example this is what Google shows when you search for “Champion Arms”.
Champion Arms does have a local business listing in Google which is excellent, but if you look closely at the first result for Champion Arms it says “Enter Flash Site”. This is basically all Google “sees” on their site.
If you enter the search phrase “kent gun store” into Google. Here is what shows up:
Champion Arms does not show up on the first page of Google for this important phrase. In fact, their competitor Bear Arms has the #1 position. By rebuilding the site to be Google friendly it will help Champion Arms rank higher in Google. We also set up the site with Google Analytics to track the number of visitors and how they find the site.
See our demo sites, for more available website designs. Some web designers will quote $1,000 to $2,500 for a new website. We can set up a new professional small business website for $300.
Before Google small businesses often relied on the Yellow Pages to get found by local customers. Today fewer and fewer people pick up the Yellow Pages when they are looking for a small business to solve a problem. Instead, we often turn to Google to find a product or service we are looking for.
Since Google is the first place people often look when they are looking to solve a specific need it would be a great marketing advantage to be listed on the first page of Google for key search terms that your target customer would likely search for in Google.
How to get on the first page of Google
There are two main types of Google listings – the organic results and the paid results. The paid results are similar to the Yellow Pages, in that you are paying for placement. If you pay the most, you will be on the top of the list. Paid Google ads are quick to implement, but cost money every time someone clicks on it.
The other option is to get listed organically. This can be done through SEO, or search engine optimization, which focuses on how to get you ranked higher in Google by creating interesting, relevant, and useful content that is linked to by trusted sources.
Content can be an article related to your business like How to Keep Your Lawn Green, or How to Take Advantage of the First Time Homebuyers Tax Credit. If your content is worthy, other sites will link to you which tells Google that you are a quality source of information, which will lead to higher Google rankings.
By now many are realizing the tremendous potential of Twitter as a marketing vehicle to communicate to a community that has given you their permission and attention. According to TechCrunch, Jason Calicanis just offered $250,000, just to be listed on the suggested Twitterers for 1 year, and thinks a spot on this prestigious list will be as valuable as a Superbowl spot within 5 years. Even Facebook wants to be like Twitter as demonstrated by their new profile page. Twitter has appeared to have made it mainstream with Twittering celebrities like britneyspears, the_real_shaq, aplusk (Ashton Kutcher), jimmyfallon, just to name a few. The network effect means that as Twitter continues to grow it will become more valuable to each user, and thus more valuable to marketers.
One of the major applications of Twitter is in market research. Imagine having a test group of millions, that can provide real time consumer feedback at a unprecedented level. Companies will be able to release a new product and almost instantly find out what people think. Additionally they can get take the pulse of customer sentiment and then make changes to increase customer satisfaction. Twitter could also empower customers to get their complaints heard as unhappy customers will have a way to tell thousands of followers about their bad experience. All it takes is a short text message that gets retweeted and a brand’s reputation can be tarnished overnight. This could mean a stronger focus on improving customer experience to prevent a fiasco ten times worse than Jeff Jarvis’ infamous Dell Hell blog post. Optimistically, companies will be able to better understand the customer by listening more closely and using the data mined from the Twitersphere to create improved products and services that will increase customer satisfaction.
In a presentation titled “The Internet’s Environmental Crisis”, Jason Calicanis argues that search engine optimization has polluted the internet and is ruining search.
“Search is an amazing technology and it has been incredible for all of us to be able to find what we want but these marketers have come in and said what is more important that what you want to find is what I want to interrupt you with. Anybody who has done any kind of search for anything important in their lives, a product, health, education will find that a majority of search results they look at are not excellent. They’re not even good or great anymore. The fact is the first 10 results should be great. There are 10 great sites out there for almost every result. You’re not getting to them anymore. These SEO slimebuckets…and I know that there are good SEO people…this whole concept of I have to rank higher than I deserve to has destroyed search. ”
While Jason does make an interesting argument, but I disagree that the “SEO slimebuckets” have destroyed search and that artificially improving a search ranking of a site is inherently wrong. Firstly, I don’t think search is ruined because it is still very effective 90% of the time at finding the information you are looking for. You do get bad sites every now and then, but Google’s algorithm is constantly evolving to punish the cheaters. I believe Google’s algorithm changed about 360 times in 2007. Google is based on legitimate links to your site, and you are unlikely to get legitimate links if you produce bad web pages. Therefore, SEO has improved search because it encourages people to write good informative content and regularly update their pages. Part of marketing is helping people who have a need to find you so that you can solve their need. So I don’t think it is wrong for a person with a service to put keywords in their site title, and in the first few sentences of their content so that they can be found more easily.
“Charles Sipe of Snowball SEO worked with Dream Dinners on implementation of a new social marketing strategy, providing extensive research and an inventory of relevant keywords, then recommending the best ways to integrate those findings into our web content and meta descriptions. We learned a great deal and are well on our way to experiencing success.”
